Robb Yagmin

President

Robb is an ex-TV reporter whose first career was telling stories. He’s interviewed two presidents, many do-gooders and a million criminals.

Being in the business of ‘covering’ the news, Robb has an insight which many public relation folks don’t. He’s been there. He’s dealt with the PR BS. He is adept at calling and calling and emailing and Tweeting and calling and Facebooking…an annoying quality in most (ask his wife)…but becomes very appealing when it is your product he’s pushing.

Described by bosses as “a word wizard,” “one of the best writers in the shop,” “a great storyteller,” and “the most creative writer I’ve ever worked with,” Robb can craft releases in a way which solicits coverage. Producers and reporters know what Robb is pitching is a legit, newsworthy, timely story…just by the copy. Robb is a pitching machine…and he doesn’t even play baseball…he favors futbol.

Robb also has a long history of teaching local executives, county leaders and statewide suits HOW to talk to the media. Since he’s been the one holding the mic and grilling the interviewee, he knows how the whole thing will go down. His experience on the “other side” allows him to not only give real-life, critical information to get through a media interview, but also how to successfully weave a pointed message into a soundbite.

PSPR realizes the most important word in ‘Public Relations’ isn’t the first word.  This business is all about the second…relations.  And the fact that PSPR is cognizant of that fact is fantastic for you.  Our way of doing business is based on the foundation of relationships.  Both the relationship we have with our clients and the relationships we have built with key media…in turn leveraging both to help you build lasting relationships.

PSPR knows the media, the trigger-pullers, the folks who hold the keys to the castle, the tastemakers and how to make them work for you. PSPR understands it is noisy out there and you need the right message and the right communications plan to cut.  Through.  The.  Clutter.