Robb has been very successful in getting small clients major coverage…landing spots on Good Morning America several times, The Early Show, Fox & Friends, MSNBC’s Elevator Pitch, ESPN2, USA Today, Inside Edition, CNN, CNN Radio, C-Span, AAPR Magazine, Parents Magazine, Parenting Magazine, Family Circle as well as with nationally known bloggers. He is also adept at getting coast-to-coast local coverage as well, from Sacramento radio to Boston TV and Atlanta newspapers to Grand Rapids, Michigan morning shows. Robb used to be a reporter; so he’s a crafty writer, knows a good hook and doesn’t take no for an answer. Essentially, he excels because it is him pitching him.

Cirque du Soleil

Hired to promote the Cirque show, Varekai:
  • Local public relations agency tasked with promoting, both in traditional and social media, the unique show in Kansas City.
  • Secured myriad television, radio, newspapers and magazine features on the show.
  • Asked to return and help with 14 shows in two additional markets–St. Louis and Wichita.
  • The circus-type show in the Business section AND the Food section? Yup. We did it.
  • Trusted as one of only a few local PR reps to help promote Cirque’s brand-new James Cameron-inpired show, Toruk

Missouri Association of Nurse Anesthetists – Jefferson City, MO

Spearheaded a public awareness campaign to gauge member’s interest within the organization:
  • Created surveys, events, listening tours, social media content and monitoring, and collateral for the statewide agency.
  • Organized videos for online and broadcast use to solicit money for the PAC.
  • Coordinated Lobby Day efforts with key lawmakers and courted state-wide media on newsworthy topics

BeCentsAble – Kansas City, MO

Grew grass-roots group into nationwide couponing powerhouse with media coaching, marketing and intense public relation plan:
  • Good Morning America, CBS’ Early Show, Inside Edition, CNN Radio, Parenting Magazine, Family Circle Magazine, AARP Magazine
  • Media coverage (TV, newspaper, magazine, radio) in 20 local markets
  • Organized and secured book agent for national book release

Child Protection Center – Kansas City, MO

Agency of record for the non-profit organization:
  • Tasked to promote events by way of television, newspapers and advertisements.
  • Developed proactive and reactive media opportunities.
  • Created messaging and media training for employees

Laclede Gas – St. Louis, MO

Local representative for the St. Louis-based utility company:
  • Train local employees to prepare for media segments.
  • Local “feet on the ground” to advise company on strategy and how to capitalize on media opportunities.

Creativity for Kids – Cleveland, OH

Toy manufacturer who provides quality, innovative and thoughtful products for children consisting of classic and trendy creative activities.
  • Initiated a nationwide media tour including TV segments in San Diego, New York, Cleveland, Dallas, Washington DC and Kansas City.

International Tap House – Chesterfield, MO; St. Louis, MO; and Columbia, MO

Client in suburban St. Louis sought coverage for new bar.  Created buzz about its interesting brew selection and unique style and flavors. Successful campaign resulted in continuing coverage with established relationships in local media.
  • St. Louis Post Dispatch featured iTap on front page on Food Section
  • Organized cross-promotion with Sauce Magazine with opening of second establishment
  • Suburban Journals, St. Louis Business Journal, Soulard Renaissance, The Riverfront Times, STL Hops
  • West End Magazine, Chesterfield Out & About Magazine, Sauce Magazine, St. Louis Magazine, WHERE Magazine, Ladue News
  • 105.7 The Point, KTVI, KSDK

Louie’s Wine Dive – Des Moines, Indianapolis, Omaha, St. Louis, Minneapolis, Kansas City

Responsible for strategy, media training, store openings and earned media company-wide

My City Mommy – St. Louis, MO

Mommy-blogging “family” looking to expand throughout the country via media placements. Originated in St. Louis, but with intense media training and consistent media hits, has now expanded to 30 cities across the country:
  • Media coverage (mostly TV) in Las Vegas, Phoenix, Chicago, Memphis, San Antonio, Dallas, Greenville(SC), Mobile, Baton Rouge, Grand Rapids, St. Louis, Syracuse, Atlanta, Salt Lake City

Kansas City Crime Commission – Kansas City, MO

  • Public Relations representative for the commission’s largest fundraiser, Guns ‘H Hoses
  • Spearheaded earned and paid media for the 10th anniversary charity boxing event
  • Organized media training and assisted with communications plans and marketing for this non-profit event

PetPartners – Releigh, NC

Pet insurance company trying to “up” their SEO by finding newsworthy topics:
  • Executed social media strategy and media training for the Raleigh-based business.
  • Engineered a nationwide contest focusing on grassroots organizations dedicated to helping animals.