Go-to guy for media mentoring, product pitching and story slinging

"LOCAL, EVERYWHERE"

"Local, everywhere"

Go-to guy for media mentoring, product pitching and story slinging

The PSPR Difference

PSPR specializes in media relations services that make an impact. We excel in getting products, people and brands in front of microphones cameras and news outlets. Whether through traditional channels or cutting-edge platforms, our mission is to help your story resonate with the right audience.

We get it— there’s a lot of noise out there. Your message needs to be not just heard, but remembered. That’s where PSPR’s combination of storytelling expertise, media relationships and insider knowledge makes all the difference. We excel in getting products, people and brands in front of microphones, cameras and news outlets. We don’t just shotgun out press releases and hope for a hit. We curate the perfect pitch that gets gangbuster results.

A television studio scene shows two women seated on a couch, discussing a topic, while a performer in a colorful plant-themed costume poses upside down in the background.

Why PSPR

We work with clients we believe in and on projects we enjoy. Our work isn’t easy and it’s not for everyone. Hours are long and our standards are high, but we love what we do and are driven by our clients’ success.

With an exceptional client retention rate, PSPR isn’t just about quick wins. We’re here for the long game, ensuring your brand stands out and remains credible in an ever-changing media landscape.

We cater to businesses, agencies and companies ready to take their products to the next level via TV, radio, newspapers, social media and influencer marketing. If your goal is visibility and impact, PSPR is the partner you’ve been searching for.

What We Do

The Insider's Perspective

PSPR brings the invaluable perspective of someone who
has been on both sides of the camera. As a veteran television reporter, Robb developed the instinct for what makes the media gatekeepers pay attention and what causes them to pass. This insider knowledge informs every media strategy we develop, dramatically increasing your chances of securing meaningful coverage.

Robb’s broadcasting background means we don’t just pitch stories—we package them in ways that make journalists’ jobs easier, building relationships that deliver results time after time.

Story Slinger and Product Placement

Our team embodies the art of storytelling and the knack for placement. Here’s what sets us apart:

Pitches designed like a journalist: We know what editors and reporters are looking for and how to make their job easy.
Unmatched coverage: Whether it’s a person, product or promotion, we find innovative ways to get media attention.
Relentless determination: We are really bad about taking “no” for an answer.

Media Mentoring

Our media coaching program transforms executives into confident, compelling spokespeople. Drawing from his years in the broadcast trenches, Robb understands what makes a story resonate and how to deliver messages that cut through the noise.

Sound bite mastery: Learn how to weave sound bites into your messages.
Harnessing the power of storytelling: We teach you how to connect emotionally and communicate effectively.
Proactive strategies: From reacting to the unexpected to capitalizing on opportunities, PSPR helps you stay ahead.
Insider knowledge: Learn journalist’s tricks, tips and strategies to solicit good sound in an as-real-as-it-gets interview.

A formal interview scene featuring a woman in a black dress speaking to a man in a checked shirt, with a camera crew and audience present.

Crisis Communications Coaching

In today’s volatile environment, a misstep can be costly. PSPR prepares your business to weather the storm. Our track record includes successfully guiding clients through complex challenges ranging from alleged abuse, a local sports hero insulting his bosses, operational failures and public safety incidents.

Strategic Crisis Plans: Tailored, actionable strategies designed to mitigate damage.
Reputation Management: Restore trust and credibility in moments of turbulence.
Stakeholder Trust: Learn how to maintain confidence even in challenging times.
Ongoing Monitoring: From detecting residual negative sentiment to staying alert for renewed attention, PSPR ensures your brand remains resilient.

Let PSPR Tell Your Story

TV signals. Radio waves. Social content. Mobile information. Online streaming. Ink. With so many options out there to receive information, how your story is crafted could be a make-or-break for your product. PSPR knows how to package your message in a way that reaches your key demos through the old-school means and the high-tech ways the kids are doing it nowadays.

Whether you need help promoting your product, chatting strategy or navigating a crisis, PSPR is here to amplify your voice, calm the waters or elevate your brand.

Ready to work with a PR team that actually understands how the media works? Let's talk.

Testimonials

“Robb was a fantastic partner in managing PR campaigns for seven of our shows across five different markets. He was super collaborative, always bringing new ideas to the table, and his connections within the community made us feel like he knew the whole town!

Working with Robb felt like having a local expert on our team, making the whole experience smooth and enjoyable.”

Nicolas Chabot
Gestionnaire, Relations publiques et médias sociaux – Cirque Du Soleil

“Robb is a consummate professional. He pitches great story ideas and works with me to ensure they are visual and exciting for my TV audience. He is always well-organized and does a fantastic job behind the scenes, making sure everyone is ready to be showcased when the spotlight shines on them.”

Matt Stewart
Morning Reporter/Anchor – WDAF-TV

“Robb is a great public relations expert. He just gets it. He knows what it takes to make a good TV story. I can’t wait to work with him again.”

Vanessa Weber
Good Morning America Investigative Producer

“Robb is a true partner. He’s a connector. He’s a storyteller, and an idea generator. When our team needs a partner to elevate our clients’ brand story, he’s our first phone call.

Robb gets the job done, while also being easy and fun to work with. That’s a great combination.”

Josh Brewster
Chief Marketing Officer – Trozzolo Communications Group

“Robb brings great enthusiasm and competence to his work. He has proven to be passionate about our cause and is always willing to go the extra mile. Thanks to his connections and expertise, CPC is becoming more familiar to the greater community. Robb is always timely in completing requested tasks and has wonderful media connections that have been a boon for CPC.”

Lisa Mizell
CEO – Child Protection Center

“Working with Robb has been a truly transformative experience for our team and for our partner sites. I have learned more about media relations from our partnership than I did in the first fifteen years of my career in communications, and we have been able to tell stronger stories, reach new audiences, and build more authentic brand awareness because of his expertise. We are a stronger organization because of this partnership.”

Ruth Dickson Eddy
Director of Communications – SchoolSmartKC

“Robb’s creative writing, his continued ability to find ‘news-hooks’ and his unwavering persistence keeps my bar in the news. That’s right, my BAR is getting press coverage.”

Sean Conroy
International Tap House owner

“The Ridge Senior Living is grateful for Robb’s skills, experience and energy for all things PR-related. His ability to successfully pitch stories has gotten us media coverage that has made a measurable difference in our brand perception. He has all the right contacts—and if he doesn’t have them, he makes them to ensure the story is successful.”

Diane Macheers
Vice President of Marketing and Communications – The Ridge Senior Living

“In the dynamic world of public relations, unforeseen circumstances are inevitable. Robb’s ability to pivot and adapt to changing situations is truly commendable. He approaches challenges with a calm and strategic mindset, developing creative solutions that minimize disruption and maintain momentum. He is a highly skilled and dedicated public relations professional. His exceptional communication skills, tailored approach to media relations, proactive follow-up, and ability to adapt to unforeseen circumstances make him an invaluable asset to any organization.”

Chris Nagus
KMOV-TV News Director

“Partnering with Robb has been a true game-changer for Ronald McDonald House Kansas City. His media relationships, strategy and passion have helped elevate our mission across Kansas City in ways that are both impactful and lasting. One standout example is Robb’s exceptional work on Red Friday with the Kansas City Chiefs. He helps us navigate one of our most high-profile campaigns of the year—coordinating interviews, securing media coverage, and ensuring that the heart of our mission stays front and center. Thanks to Robb, our message reaches millions and reminds the community why Red Friday is about more than just football—it’s about families, community and hope.”

Emily Gretzinger
Director of Marketing and Communications-Ronald McDonald House Kansas City

“Working with Robb has been a great experience. He consistently kept us in the loop with detailed monthly media reports and played a key role in helping us secure TV features on outlets like Fox 10, Arizona Family and ABC 15. His efforts made a real impact on our visibility, especially for events that were taking place in Mesa. Robb was always quick to answer any questions we had as well.”

Zoey Shircel
Manager, Communications Visit Mesa

“Robb is a one-in-a-million PR pro who knows how to pitch a story and how to get in contact with the right people. He is persistent, creative, connected and very thorough. He took time to develop relationships with the tour and by the end of the run, people on tour knew who he was. He takes initiative so it was a definite pleasure to work with him and I hope we get the chance to work together again soon!”

Vanessa Napoli
Publicist for Cirque du Soleil

Radio hosts engaging in a live broadcast at KFWB 980 in Los Angeles, surrounded by studio equipment. Highlights the dynamic environment of radio production.

A man with a beard speaks to a camera operator at an outdoor event, emphasizing preparation for media attention.