Who We Are
Robb is an ex-TV reporter whose first career was telling stories. He’s interviewed two presidents, many do-gooders and a million criminals. For 17 years, he stood on icy roads reporting live, reminding viewers “the bridges and overpasses freeze first.” He’s been spit on, shot at, had hundreds of doors slammed in his face, he’s thrown up on camera and sexually groped while doing a live shot. In 2010, Robb left all that behind (?) and made a bold move from reporting to public relations and launched PSPR.
Journalism Meets PR
What sets Robb apart from most PR professionals is that he’s been on the other side of the pitch.
While many PR folks are guessing what reporters want, Robb knows exactly what grabs their attention…because he has been in their shoes. He’s dealt with the PR fluff, the empty pitches and the stories that weren’t really stories. That insider knowledge? It’s gold AF.
Described by bosses as “a word wizard,” “one of the best writers in the shop,” “a great storyteller,” and “the most creative writer I’ve ever worked with,” Robb can craft releases in a way which compels reporters to act. When he crafts a pitch, journalists know it is legitimate before they even finish reading it. He doesn’t just write press releases; he packages stories in ways that make producers and reporters think, “This is exactly what I need.”
Robb is a pitching machine…and he doesn’t even play baseball…he favors futbol.
Robb lives by his paper calendar, wears a #2 Ticonderoga 100% behind his left ear and despises the Oxford comma.
Media Coaching That Works
Robb also coaches executives, community leaders and business owners on how to navigate interviews like pros. Having been the one holding the mic and asking tough questions, he knows exactly how these interviews will go down. His media training isn’t theoretical…it’s based on real experience from both sides of the camera.
His goal isn’t just to help clients survive interviews—he wants them to seize the opportunity and deliver their key messages with confidence. When you’ve been grilled by a former reporter, you’re ready for anything the media throws at you.
He also equips clients with proven techniques to handle crises with tact and control. From deciding when and how to engage the media to downplaying negatives or staying off-camera entirely, Robb’s crisis strategies ensure clients protect their reputation and stay ahead of the narrative.
Public _______
PSPR realizes the most important word in ‘Public Relations’ isn’t the first word. This business is all about the second…relations. This business, at its heart, is all about building meaningful connections. PSPR thrives on the relationships we’ve established with our clients, with media gatekeepers and ultimately the audiences that matter most to your brand’s success.
We’ve spent years cultivating relationships with key media contacts, from knowing the retail reporter’s dog’s name to exactly which candy fuels the NBC assignment desk manager. We know the decision-makers who can greenlight your story and (on more than one occasion) found out which reporter was getting fired…before they did.
The PSPR Difference
PSPR knows the media, the trigger-pullers, the folks who hold the keys to the castle, the tastemakers and how to make them work for you.
We understand that reporters are inundated with pitches daily, so we focus on bringing them stories that are worth their time, offer real value and genuine news merit.
Our relationships with journalists are built on a foundation of respect and relevance. We’ve built strong relationships with journalists by consistently delivering relevant, newsworthy pitches over the years. They trust us.
