How We Help

Professional Media Coaching

Undeniably, being interviewed by a journalist will make you nervy. What do I wear? How do I act? What do I do with my hands? But, usually, what you say seems to be the most imperative.

Truth is… It. Is. All. Critical.

Let us help. We prepare you for every media moment, equipping you with the skills to deliver concise, impactful messages that resonate.

Participants learn to stay on message, bridge back to key talking points, avoid common pitfalls and project confidence and credibility whether speaking on camera, radio, podcasts or with print reporters.

Learn to Master the Media


Coaching Available Nationwide

We can teach you to talk in 9-second soundbites. That’s the perfect length to answer the reporter’s question and to slide in something self-serving. That’s easy. What is harder is teaching you to NOT say anything while under the media’s microscope. I held that mic for 17 years and can teach you the tricks, tips and fibs that would get me the best sound out of my interviewees.

PSPR specializes in helping folks prepare for their media opportunities. From police officers to county employees to CEOs to mommy bloggers to chefs to city spokesmen, we transform talking heads into super-savvy media experts. Johnson County Health Department, CoxHealth, Mid-America Regional Council, Kansas Action for Children, Ash Grove, Old World Spices and Collective Action for Children are among the myriad agencies/companies that have asked for our help with media coaching.

Proven Expertise Across Industries

Whether you’re new to media or looking to refine your skills, PSPR helps professionals from all backgrounds become more effective communicators. Our coaching sessions focus on building the confidence and moxie you need to handle media opportunities successfully.

Testimonials

“The media training provided by PSPR’s Robb Yagmin was excellent! He gave an insightful view of our local media and offered great tips on interviewing to ensure effective message delivery and how to improve on-camera performance. The information provided was practical and very useful in my role as a public information officer.”

Barbara Mitchell
Johnson County Health Department

“Robb’s seminar provides ‘inside the making of an interview’ in a way that only he can. His insight will improve your ability to deliver your message and for you to look your best when the television crew shows up at your door.”

Jeff Lanza
Retired FBI Agent

“Robb, Hands down, one of the best sessions I’ve ever had the pleasure of being part of! I’ve been putting those skills to work here in Philly over the last year.”

Kelvyn Anderson
Vice President – NACOLE (National Association for Civilian Oversight of Police)

“Recently our team benefited from media relations training with Robb and his team. He put his talent and experience to work to transform our team’s skills in front of the camera. The training and the scenarios were specific to the roles each team member played in the business. We are now ready for whatever may come our way.”

Diane Macheers
Vice President of Marketing and Communications – The Ridge Senior Living

A woman speaks into a microphone at a NASCAR event, flanked by two men, with a promotional car and large images of famous racers in the background.
A TV journalist interviews a man in a bowling alley, emphasizing media exposure services. Background features vintage bowling photos, enhancing context.