Robb Yagmin

CEO • COO • CFO • Public Relations Director • Janitor

Robb is an ex-TV reporter whose first career was telling stories. He's interviewed two presidents, many do-gooders and a million criminals.

Being in the business of 'covering' the news, Robb has an insight which many public relation folks don't. He's been there. He's dealt with the PR BS. He is adept at calling and calling and emailing and Twittering and calling and Face-booking...an annoying quality in most (ask his wife)...but becomes very appealing when it is your product he's pushing.

Described by bosses as "a word wizard," "one of the best writers in the shop," "a great storyteller," and "the most creative writer I've ever worked with," Robb can craft releases in a way which solicits coverage. Producers and reporters know what Robb is pitching is a legit, newsworthy, timely story...just by the copy. Robb is a pitching machine...and he doesn't even play baseball...he favors futbol.

Robb also has a long history of teaching local executives, county leaders and statewide suits HOW to talk to the media. Since he's been the one holding the mic and grilling the interviewee, he knows how the whole thing will go down. His experience on the "other side" allows him to not only give real-life, critical information to get through a media interview, but also how to successfully weave a pointed message into a soundbite.

If you think now is the time to ‘cut’ public relations…you are mistaken. Times of economic turmoil are exactly when your brand should be investing in itself. Value per dollar, a PR agency might just be the smartest investment you'll ever make. PSPR is good, fast and cheap.