Robb has been very successful in getting small clients major coverage...landing spots on Good Morning America several times, The Early Show, Fox & Friends, MSNBC's Elevator Pitch, ESPN2, USA Today, Inside Edition, CNN, CNN Radio, C-Span, AAPR Magazine, Parents Magazine, Parenting Magazine, Family Circle as well as nationally known bloggers. He is also adept at getting coast-to-coast local coverage as well, from Sacramento radio to Boston TV and Atlanta newspapers to Grand Rapids, Michigan morning shows. Robb used to be a reporter; so he's a crafty writer, knows a good hook and doesn't take no for an answer. Essentially, he excels because it is him pitching him.
BeCentsAble - Kansas City, MO
Grew grass-roots group into nationwide couponing powerhouse with media coaching, marketing and intense public relation plan:
- Good Morning America, CBS’ Early Show, Inside Edition, CNN Radio, Parenting Magazine, Family Circle Magazine, AARP Magazine
- Media coverage (TV, newspaper, magazine, radio) in 20 local markets
- Organized and secured book agent for national book release
My City Mommy - St. Louis, MO
Mommy-blogging “family” looking to expand throughout the country via media placements. Originated in St. Louis, but with intense media training and consistent media hits, has now expanded to 30 cities across the country:
- Media coverage (mostly TV) in Las Vegas, Phoenix, Chicago, Memphis, San Antonio, Dallas, Greenville(SC), Mobile, Baton Rouge, Grand Rapids, St. Louis, Syracuse, Atlanta, Salt Lake City
SchoolDispatch - Raleigh, NC
Text-message/e-mail Emergency Alert System:
- Instituted marketing plan, selected spokesperson, conducted PR campaign and earned part ownership in company
- TV tours in San Antonio, Houston, Austin, Kansas City, Rockford, Illinois, Des Moines, Chicago and Washington DC. National television coverage on C-Span and CNN.
BeWell Health, LLC - Columbia, MO
Mid-Missouri doctor’s new-age neti pot:
- Parents Magazine, Las Vegas Family Magazine, KC Wellness Magazine, LA Family Magazine, Compleat Mother, Creations Magazine (Circulation approx. 2.9 million)
- Television station coverage in Phoenix, Syracuse, Sacramento, Columbia, Kansas City. Radio hits in New York, St. Louis, Sacramento
DXD - Mission, KS
Local firm sought coverage for graphic package on Kansas City Royals’ scoreboard:
- KC Business Journal, Kansas City Star, Ingram’s Magazine, KC Small Business Monthly, KCB Magazine, 1510am Radio
International Tap House - Chesterfield, MO
Client in suburban St. Louis sought coverage for new bar. Created buzz about its interesting brew selection and unique style and flavors. Successful campaign resulted in continuing coverage with established relationships in local media.
- St. Louis Post Dispatch featured iTap on front page on Food Section
- Organized cross-promotion with Sauce Magazine with opening of second establishment
- Suburban Journals, St. Louis Business Journal, Soulard Renaissance, The Riverfront Times, STL Hops
- West End Magazine, Chesterfield Out & About Magazine, Sauce Magazine, St. Louis Magazine, WHERE Magazine, Ladue News
- 105.7 The Point, KTVI, KSDK
Hass Avocados from Mexico - New York, NY
Intense four-month campaign placed client’s NASCAR drivers on
- WCCB-Charlotte, ESPN, Fox Sports Net and national morning show -- Fox & Friends
FanFirst.com - Kansas City, MO
Local owner sought coverage of unique racecar:
- USA Today, ESPN2, St. Louis, Kansas City TV
- Initiated PR plan, instituted and drove web traffic up 600%
- Organized and booked 10-city TV market tour with coverage in every city and interviews with big shows including Fox Sports & Race Week.
Rainbow Valley Fire Department - Mission, KS
Animated Fire Safety DVDs:
- Placed in more than 50% of the most-trusted fire trade magazines in North America including: Fire Chief, National Fire & Rescue, Fire News, Fire Engineering, Firefighting in Canada
- Established a 13-month relationship with the National Education Association.
- Organized a national 5 city market research project, complete with questionnaire, video clips and executive summary, which ultimately culminated in an official endorsement and future partnership.